From Rooftops to Remote Teams: How Technical Roofing is Scaling Smarter.

An Exclusive Interview with Tony Wourms, Operations Manager of Technical Roofing of St. Henry

In today’s competitive business landscape, small and medium-sized enterprises (SMEs) are constantly seeking innovative ways to scale efficiently without overburdening their in-house teams. One such company, Technical Roofing of St. Henry, found a game-changing solution—remote virtual assistants (VAs). We sat down with Tony Wourms, Operations Manager of Technical Roofing, to discuss their journey, challenges, and the impact of hiring a VA through GetNuva.

From Family Business to Industry Leader

Filemon (GetNuva’s CEO): Tony, tell us a little about Technical Roofing of St. Henry and your role within the company.
Tony Wourms: We’re a family business specializing in commercial and residential roofing, as well as restoration services. Our operations run 24/7, with a full-service team managing emergency calls and ongoing projects. I work alongside my father and brothers, handling the operations side of the business to ensure efficiency in our services.

Filemon: That sounds intense—especially with a 24-hour emergency service. What were some of the biggest challenges you faced in growing the company?

Tony: At different stages of growth, the challenges evolve. Initially, it was about getting leads—how do we generate business? Once we had leads, the next hurdle was building the right team to manage the workload. Over the past 18–19 years, we’ve carefully assembled a solid team. But to scale further, we needed a consistent lead generation strategy.

That’s when I met you at a conference. We had just decided to bring on a full-time marketing person, but we also saw the need for a cold-calling strategy to generate more leads. When I learned about GetNuva’s virtual assistants, it aligned perfectly with what we were looking for—someone who could make 50 to 100 calls per day and help us expand our reach.

Overcoming Concerns About Remote Work

Filemon: Hiring remotely can be a big shift for companies. Did you have any concerns initially?

Tony: Absolutely. Anytime you’re working with a remote team, especially overseas, there’s a level of trust involved. We needed to be sure that work was getting done the right way. But GetNuva made the process smooth.

Our marketing manager, Brian, works daily with our VA, Kia, using Zoom and WhatsApp. They have a great system in place for mining leads, qualifying them, and passing on the warm and hot leads to our sales team. The communication and structure that GetNuva helped put in place eliminated any concerns we had.

Seamless Integration with GetNuva’s Hiring Process

Filemon: How was your experience working with GetNuva to find and onboard your VA?
Tony: The process was excellent from the start. After meeting you, we had follow-ups with Eduardo and Ethan from GetNuva’s team. They guided us through interviewing candidates and made sure we had the right fit.

What impressed me most was your orientation week—before our VA even started working with us, she was trained by GetNuva. This preparation ensured that she hit the ground running. That extra step showed us that GetNuva is invested in making this work.

Filemon: What stood out about Kia, your VA?
Tony: She didn’t necessarily have roofing industry experience, but she had the drive and cold-calling experience. That’s what mattered most. You can teach processes, but you can’t always teach the resilience needed to handle rejection and keep going.

The Impact of a VA on Technical Roofing’s Growth

Filemon: How has hiring a VA changed your business?
Tony: It has allowed us to focus on warm leads rather than spending time on cold calls. Kia’s work has freed up our internal team, and we’ve seen increased efficiency in our sales process.

Brian (Marketing Manager, Technical Roofing):
“Oh wow. I actually thought it went really well. It was extremely helpful that you guys took care of the training portion of it so that we could kind of focus on our end. That way, when she did start with us, she was hitting the ground running. Really, the only challenge that I have had thus far, and it’s nothing to do with you guys, is that she loses service often. I’m sure that’s probably just location-wise and whatnot. And so there are a few days where she’s in the teens because she loses service where she lives and is unable to do anything about it. But I mean, aside from that, everything’s running smoothly. She’s getting her call volume up, and in the last week or so, it’s been a lot higher than it has been. So yeah, no concerns on my part.”

Filemon: Many business owners haven’t considered hiring a VA. What would you tell them?

Tony: I joke that I don’t want to share my secret with other roofing companies—but honestly, it’s a game changer. I’ve shared GetNuva with my networking groups because the pricing structure and results make sense.

For businesses looking to grow without the massive overhead of in-house hiring, this is a no-brainer. It’s cost-effective and provides immediate results.

Filemon: What’s next for Technical Roofing?
Tony: We believe in steady, sustainable growth. We’re expanding our reach within a two-hour radius, covering multiple cities in Ohio and surrounding states. As we grow, we plan to continue using GetNuva, possibly adding more VAs to handle different aspects like social media.

Filemon: I mentioned that a personal assistant changed my life. Any chance you’ll consider one?

Tony: You almost have me convinced! Managing work and family life gets overwhelming, so I can see how that would be valuable. If you figure out how to get personal assistants to take kids to sports practice, let me know—that’s the real game-changer!

Bill Wourms, Founder of Technical Roofing, shares his philosophy:
“Family means everything! I started this business to take care of my wife and kids! I still work towards goals we have put forth as a Family and will continue to strive to reach those goals and provide a stable and secure environment for everyone involved in our Technical Team & Families. We work extremely hard to make this place ‘The Place To Work.’”

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F.A.Q

Find answers to common questions and learn more about how we can assist you. Our FAQ section is here to provide clarity and support.

01 - How can I hire a Virtual Assistant?

To hire, simply contact us at (980) 485-4481 or send an email to contact@getnuva.com and we will discuss the hiring details.

02 - How long does it take to recruit a Virtual Assistant?

The process usually takes two to four weeks, with possible variations. This period includes interviews, selection, and one week of intensive testing to ensure the selection of the most qualified candidate.

03 - What is the recruitment process for selecting a Virtual Assistant like?

Our recruiting team operates 24/7 across three continents to identify the most qualified candidates. The process includes detailed interviews, personality assessments, English skills assessments, and one intensive week of testing, covering organization, communication, and problem-solving. At the end, we select the most suitable candidates.

04 - How is the training of Virtual Assistants conducted?

The 40-hour intensive training is personalized to empower Virtual Assistants according to their needs. It includes real-case simulations to develop skills in problem-solving, communication, software mastery, and specific techniques for the role.

05 - Is there a Trial Period to Assess the Performance of the Virtual Assistant?

Yes, after selection, the candidate will undergo a two-month trial period. After this period, a long-term contract can be established to ensure that the needs of both parties are met satisfactorily.

06 - What are the functions that a Virtual Assistant can perform?

We offer Virtual Assistant services to perform the following functions: Virtual Administration, Sales Representative, and Graphic Design.

07 - Do Virtual Assistants work in different time zones?

Yes, we select Virtual Assistants who meet your schedule needs.

08 - How can I ensure my satisfaction with the Virtual Assistant?

In our meticulous selection process, only 3% of the hundreds of candidates reach the final stage. From this group, we select the top three finalists for your choice. After selection, the Virtual Assistant will have a two-month trial period and only then will the long-term hiring be made.